Who I Am
Public Relations
Media Relations
Employee Relations
Social Media
Corporate Social Responsibility
... and More
"In addition to being the consummate professional, Dana is a warm, witty and fun-loving friend. She never fails to make a deadline and to do it with a product that has been thoughtfully crafted and researched. Truth be told I am envious of how seamless she makes it look."
Dante Bellini
Executive Vice President
RDW Group (Retired)
and
President
Hooligan Film Productions
What makes Dana so good at Public Relations, MarComm and more?
SKILLS:
Highly accomplished communications pro with nationally recognized skills in marketing, media, PR, social media, events, healthcare, business and community. Skilled partner to high level executives including C-suite. Collaborator who uses expertise to manage diverse projects, programs and brand reputation. Ensures company’s long and short-term goals are met. Media savvy. Outstanding writer with A+ presentation skills.
WRITING EXPERIENCE:
Press releases, media advisories, FAQs, long form magazine pieces, newsletters, op-eds, leadership emails, C-suite level communications including speeches, ghostwriting and presentations, digital and social media, message development, strategic planning, B2B, B2C. Wrote weekly Sunday column for 5 years for The Providence Journal Cars section answering readers questions about Rhode Island's roads.
SPOKESPERSON:
Extensive corporate, healthcare, banking, tech, government, and higher education spokesperson experience working with local, national and international media and groups including radio, TV, print, digital and social media formats.
PRESENTATIONS:
Media training, PowerPoints, infographics, charts, graphics, public speaking to groups ranging in size from small to large.
EVENTS:
Groundbreakings, ribbon cuttings, ceremonial and milestone events, product launches, employee-focused activities, community relations, sponsorships, media-focused activities.
VIDEO & BROADCAST EXPERTISE:
Broadcast TV production/writing work experience: ABC News Business World, Good Morning America, 20/20, World News Tonight; WBRE-TV 28 (NBC) WOW!, a weekly half-hour children's educational television show. Extensive storyboarding, writing and production experience.
CRISIS COMMUNICATION EXPERIENCE:
From issues management to crisis communications including on-the-job employee injuries, severe weather events including blizzards and flooding, employee transformation downsizing, office flooding due to burst pipes and more. Appeared twice on The Weather Channel with crisis messaging.