What I Do
MEDIA RELATIONS
Planned, coordinated media, and blogged (for WJAR-TV 10) three-week national cross-country tour celebrating 50th Anniversary of the Interstate with 17 press events in 18 states. Done in conjunction with RIDOT and AASHTO.
EXTERNAL RELATIONS
65 local and national story placements for RI launch of Cox Communications' Connect2Compete program providing low cost Internet, discount computers and free digital literacy classes to families with child on free school lunch.
EMPLOYEE RELATIONS
Created "intranet breaking" series of videos for Centreville Bank's 195th anniversary. CEO became Wheel of Fortune, Price is Right, Jeopardy, and Family Feud hosts to give away dozens of prizes to celebrate this milestone moment in the Bank's history.
SOCIAL MEDIA MARKETING
Transformed Rhode Island Medical
Imaging's social media from an obligation into an opportunity. Consistent long-term above-industry average performance across all platforms.
GOVERNMENT COMMUNICATIONS
Orchestrated PR events for corporate dignitaries as well as White House staff, congressional delegation, governors and state officials while at RIDOT and Cox Communications.
HIGHER EDUCATION COMMUNICATIONS
Oversaw all Commencement, Convocation and Centennial local, state and national media-related print, broadcast and digital messaging at Providence College.
VIRAL VIDEOS
Created a 22,000+ view viral video as part of Providence College's "PC Experts" series.
Watch the record breaking video here.
SPORTS SPONSORSHIPS
Exponentially grew Rhode Island Medical Imaging sports branding partnerships with Brown, Providence College, URI and P. Bruins. Built expanded brand affiliation with collegiate sports marketing company, Learfield.
HEALTH COMMUNICATIONS
Using cross-channel marketing and metrics-based tactics, educated 50K+ Coastal Medical patients about their Patient Portal and its app, Healow.com.