IDEAS
WORDS
RESULTS
Dana Alexander Nolfe
Public Relations Professional
Communications Strategist
Branding Guru
Media & Reputation Management
Thought Leader
Public Relations = Good News Story
LASTING RESULTS:
"I branded the biggest transportation project in recent RI history -- the Iway -- and people still call it that nearly two decades later."
Dana Alexander Nolfe
Communications Professional
AWARDS:
Recipient of 35 local and national awards (2018-2022) including a Super Bell Finalist (Bell Ringer Awards) for integrated marketing for October is Breast Cancer Awareness Month. Recipient of four of the nine Radiology Business Management Association QUEST Marketing Awards given out in 2021. Also the 2020 Providence Business News C-Suite Award winner for Chief Marketing Officer.
SOCIAL MEDIA EXPERTISE:
Relaunched dormant social media for Centreville Bank. In less than a year and by Q2 2023, Facebook, Instagram and LinkedIn were up 3.7M total impressions and had almost 50K total engagements.
Created nationally recognized organic and paid social media program for Rhode Island Medical Imaging with long-term above-industry average performance across all social platforms. Over 5 million impressions in 2021.
REBRANDING:
Launched brand refresh for Centreville Bank with a new logo, icon and tagline -- Progress on Purpose. Comprehensive campaign included TV, radio, social, collateral, signage and more. See the TV spot here.
Brought RIMI "to life" featuring the "human" side of the health care team, operations and the life-saving impact the company has for its patients. Spotlighted heart of RIMI: radiologists, technologists and staff.
Positive Take-Charge Messaging
Public Relations can
Boost your Business
First... Be prepared to tell your story to your employees and your customers as well as to print, broadcast, digital and social media.
Second...Understand the best platform to use to tell your story: print, broadcast, digital or in-person.
Third... Let me help you. Whether you are talking to your employees, a national TV reporter or someone from your local media put my years of experience and scores of media contacts to work for you.
TRAINING FOR MEDIA INTERVIEWS AND CRISIS COMMUNICATIONS:
Conducted national media and crisis communication training as well as lectured on my social media successes for AASHTO and state Departments of Transportation (DOT) executives and support staff in Hawaii, Missouri and New York.
Lectured on being a master of disaster communications in Iowa and held executive media training in Michigan.
TEACHING THE NEXT GENERATION:
Bryant University Adjunct Professor who has been teaching undergraduate and graduate Public Relations courses for more than two decades. Honors thesis, directed study and internship advisor.
VIDEO:
Created a series of highly engaging intranet videos for Centreville Bank where the CEO played game show hosts from Wheel of Fortune, The Price is Right, Jeopardy, and Family Feud to give away prizes in honor of the Bank's 195th anniversary.
It All Comes Down to Writing
